Episode 1

trailer
Published on:

2nd Feb 2026

Lifestyle is a Plan series trailer

Lifestyle is a Plan podcast is for agency founders who are done with the growth hustle, and want profitability over pressure instead.

I’m Kelly Molson. Having grown an agency from a kitchen table to the leading name in its niche, I’ve white knuckled my way through the agency life roller coaster.

For 20 years, my co-founder and I grew an agency from a crazy idea into something really special. Working with Pernod Ricard’s global brands, visitor attractions like Holkham and winning numerous creative awards. It was a privilege to lead it for so long.

Now as an advisor, my mission is to support solo founders build the agency they want. I want to show the agency world that ‘lifestyle agency’ is not a cop out. It’s the future of our industry’s sustainable growth.

So, each episode I’ll be joined by creative founders, agency advisors and all kinds of brilliant people, sharing real stories and practical tools to help you design an agency that supports your life, and not take it over.

You’ll learn about unconventional agency models, incredible lifestyle agencies, and the choices you have to build your agency exactly on your terms.

This isn’t a podcast about selling your agency - it’s a podcast about loving it.

Click subscribe so you don’t miss an episode.

Brought to you by:

Lifestyle is a Plan is brought to you by me, Kelly Molson - an agency advisor on a mission is to support solo founders build the agency they want. I’m here to show the agency world that ‘lifestyle agency’ is not a cop out. It’s the future of our industry’s sustainable growth.

You can join my Lifestyle is a Plan newsletter at kellymolson.co.uk/newsletter

Subscribe wherever you get your podcasts, leave a glowing review and share it with your founder friends.

Edited by Steve Folland.

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Show artwork for Lifestyle is a Plan

About the Podcast

Lifestyle is a Plan
Lifestyle is a Plan podcast is for agency founders who are done with the growth hustle, and want profitability over pressure instead.
Lifestyle is a Plan podcast is for agency founders who are done with the growth hustle, and want profitability over pressure instead

I’ll be chatting to creative founders, agency advisors and all kinds of brilliant people. Sharing  real stories and practical tools to help you design an agency that supports your life, not take it over. 

You’ll learn about unconventional agency models, incredible lifestyle agencies, and the choices you have to build your agency exactly on your terms.

This isn’t a podcast about selling your agency - it’s a podcast about loving it.

About your host

Profile picture for Kelly Molson

Kelly Molson

Having grown an agency from kitchen table to the leading name in its niche, I’ve white-knuckled my way through the agency life roller coaster.

And since exiting, I’m determined to help founders like you have a much smoother time of it! I’m here to show you that it is possible to:

Be more profitable and be there for school pick-ups, or go surfing on a Friday
Have a process that means leads don’t dry up, even if you’re busy doing other things
Do work that lights you up, without letting it take over everything else

My job as an advisor is to get you there with equal parts strategy, critical thinking, and supportive cheerleading. My clients say it’s like having another co-founder (but without giving away half the profits).

I’m on a mission to support solo founders to build the agency they want. But I also want to show the agency world that ‘lifestyle agency’ is not a cop out. It’s the future of our industry’s sustainable growth.


You can find me here: kellymolson.co.uk

Connect with me on LinkedIn: www.linkedin.com/in/kellymolson

Join the Lifestyle is a Plan newsletter for practical advice, sparks of inspiration, and real stories from powerful, joyful lifestyle agencies: kellymolson.co.uk/newsletter